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workshop - ii

The 7 Stories That Rule The World And Inspire The Design Of The World’s Best Brands

led by Rob Schwartz


Let me tell you a story. There are only 7 stories in the world. Really? Yep, from Shakespeare to Spielberg to Sophia Coppola, the best storytellers all rely on 7 “blueprints.” So while the heroes and the places may be different, the audience love and connect with only 7 stories. The same is true of the world’s best brands. In this presentation, Rob Schwartz the CEO of TBWA\Chiat\Day will share the 7 stories and how they drive the total design thinking of the world’s best brands.

Earlier Event: April 8
keynote - v
Later Event: April 8
executive seminar - iii