Apr
7
2:30 PM14:30

keynote - iii

Seeking Design-Minded Intrapreneurs


Where is “design” applied? What kinds of jobs demand design skills in large enterpreises? How can you develop a mindset that fits into industry & some of the largest, most exciting, and scalable ventures in industry? Thinking about Experience Design, Product Design, Organizational Design, Educational Design, Brand, UI, Visual, Information, etc. Andrea Anderson will explore the role of the new 'designer' and what it means for intrapreneurs. 

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Apr
7
1:45 PM13:45

keynote - ii

The Way to Design a Better World


You ignore design at your peril. That’s what Steve Vassallo, general partner at Foundation Capital, believes. He’ll explain how, in recent years, the very concept of design has evolved and why it’s become indispensable to modern businesses. Drawing from his years as an IDEO product designer, entrepreneur, and startup investor, Vassallo also shares advice on how to go from a designer to a designer founder and how to build design-led organizations. For those who want to use the power of design to create positive change, Vassallo lights the way.

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Apr
7
12:15 PM12:15

panel - i

Designing for Trust


Honing in on the role that design plays in shaping the kinds of information and connection that users have to various products, we'll explore how people let technology or information into their hearts and minds is often dictated by their design and the way in which trust is fostered between consumer and designer.

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Apr
7
11:15 AM11:15

keynote - i

Brand Growth: From Promise to Performance.


Companies have dedicated hours and resources to articulate their purpose, hammering out their values and their reasons for existing. This purpose can fuel implicit and explicit promises in the marketplace. But when it comes to real impact, these promises often don't always translate into action. Delivering measurable results, or delivering on those promises, means aligning to performance. The real art lies not only in keeping promises, but also in deciding what promises to make. This talk will discuss new roles for design in calibrating promise to performance, creating tangible changes in behavior, and driving brand growth.

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