our story

Designation was...

...founded in 2017 by mihika kapoor to fill the gap in undergraduate curriculums of the principles that govern design in real agencies, companies, and firms.


Designation seeks...

...to explore the versatility of careers in design

...to understand the differences in application across industries | of design

...to define how leaders face and solve business and social challenges | with design.


Designation is...

...a part of Business Today, a 100% student-run organization at Princeton University.


reliving 2017

experience last year's inaugural conference.